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Guest Blogger Jenn of Modern Day Floral | Grand Rapids Wedding Florist |

Wow I can’t believe it’s the middle of March already! Where did the winter go? Not that I’m complaining to say goodbye to the snow but I was really hoping to get more projects done these last few months. It’s been a while since I’ve posted a guest blogger so I think it’s about time for another.  If you read any of my posts, especially the last several, you’ll see a running theme… I LOVE weddings!! Yes like everything about weddings. The dresses, the makeup, the shoes, the invites, the flowers, oh the flowers! Okay I know I say that this or that is my favorite part of a wedding day but the flowers really are right up there with one of my most favorite things about weddings. The colors, the textures, the arrangements, the smells; you can’t help but smile every time you see a gorgeous bouquet or centerpiece.  If there is one place I would spend a little extra money, it’s on the flowers. I’m not saying that you have to have enormous arrangements on every table, but being smart and creative about what you choose to use and really make a huge statement. If you are going to go for one big wow, do it with your bouquet. The bride’s bouquet is the most photographed and looked at on the wedding day. I tell any bride, if you have a smaller budget for flowers make sure you don’t skimp on your bouquet. It’s amazing what the talented florists can create at any budget.

As you already know I like to wear a lot of hats on a wedding day. From doing makeup, tying sashes and bows, I’ve done my share of flower arrangement. Just this past year alone I helped on the flowers for three weddings!! Yes 3! One of the biggest projects was recreating the brides and her 6 bridesmaids bouquets because the bride didn’t like them. Could you imagine you are sitting in a gorgeous hotel room getting your makeup done when the florist walks in with your flowers and….. you hate them. They aren’t the vision you had in mind, they aren’t even the right shades and colors you talked about. Heartbreaking right!? Well this is where one bride’s mistake can be a lesson for every bride out there. When I recommend vendors I don’t do it because they give me kickbacks or perks. I do it because I genuinely love their work, have a respect for what they do and how they run their business, oh and because they personally are awesome too! So frequently when I meet with brides I always ask if they have other vendors booked. I love working with new people but sometimes going with a trusted recommendation is always a winner. Okay, okay I’m getting to the guest blogger. So meet Jenn of Modern Day Floral. When you think of those amazing arrangements that you see in magazines, I immediately think of Modern Day Floral. Probably because some of them are the amazing work of the MDF team. Jenn’s vision and creativity is seriously ridiculous. Like a good ridiculous. They have done weddings for some of the area’s most prominent families down to simple little 20 people weddings. Their talents and abilities is limitless. Okay I’ll stop gushing about them and let you read and see for yourself how awesome they are!!

Hi Jenn! So tell me about yourself. How did you become an amazing florist and owner of Modern Day Floral? What did you do before this crazy life?

Talk about a tough question right out of the gate!  I will do my best to give you the abbreviated version.  Hmmm a little something about myself…I’m a mother, wife, friend, sister, singer, designer and I hate to admit a little bit of a workaholic.  I guess you could say I graduated from the College of Hard Knocks with a degree in survival.  After becoming a mother just a year out of high school, I found myself working at a local mortgage company alongside my older sister.  Although it was very difficult for this right-brained girl to work in a left-brain world the professional experience was absolutely incredible.  I spent nearly fifteen years in the industry helping people finance their dream home.  Ironically enough there are many similarities between the two industries.  There are three major events that happen over the course of a couple’s life; purchasing a home, getting married and having children and the only thing I haven’t done is deliver a baby!

During my fifteen year career in the world of finance I found myself daydreaming about what it would be like to own my own business, a business where I could connect with people creatively and emotionally.  I have always loved designing flowers and setting a beautiful table, I have my mother to thank for that.  Although I never dreamt I would own my own floral and event design business until I met my husband, David.

I married David in 2004 and like most couples we wanted children.  After a painful miscarriage, a long battle with infertility and depression I decided to take back my life…my happiness back.  I remember the day I decided to sign up for floral design school.  It was an impulsive decision made on a Thursday and by Sunday I was staying in an efficiency apartment in West Palm Beach Florida.  It would become my home away from home and the place I would rediscover my passion for life.  I wouldn’t take that time in my life back for anything.  Although painful, the growth that came from that experience was such an awakening for me.

After my first day of class I just knew I had to open a flower shop!  I called David that night and rambled for hours about my dream of opening my own business.  Thankfully he wouldn’t allow my fear to stifle my dreams of opening what has now become Modern Day.

I personally feel that Modern Day was born out of our inability to have children of our own.  What started as a simple dream has now become such a part of who I am, what brings me happiness and what rescued me years ago.  I will be eternally grateful.



I know you are in the band Hip Pocket, how did that start and how do you find time for it!

This is what I would call my “pinch me” moment in life.  I sang all through high school while studying classical voice with a professor from Michigan State.  Music was and still is such a huge part of my life however after high school my adult responsibilities became my priority.  In my late twenties I decided to start taking voice lessons again although this time I wanted to learn how to develop my “big girl” voice like musical icons Aretha Franklin, Chaka Khan and Whitney Houston.   I have always loved powerhouse singers and soul music!  Through a chain of truly remarkable circumstances I found myself auditioning for the eleven-piece powerhouse horn band, Hip Pocket.  Honestly I still have no idea how I ended up in the band but I feel so fortunate that I have been their leading lady for almost fifteen years.  It can be extremely difficult to strike a healthy balance but singing is therapy for me, it’s such a release.  Honestly it’s the only time I don’t think about my responsibilities of running a business, paying the bills, taking care of my staff, clients, and family.  I just love it!


Tell me about Modern Day Floral & Events. You don’t create just gorgeous bouquets and floral arrangements, what other services do you have to offer?

Modern Day is in fact a full service floral and event design company offering everything from event design, custom invitations, specialty rentals, beautiful linens, floor plan assistance and event management.

        Modern Day Floral, Grand Rapids wedding florist, Jen Kroll photography


Your work is amazing and I see it all over the magazines, inspiration blogs and photographers blogs. Do you cater to just high end weddings or do you work with all sorts of budgets? 

First off, thank you so much for the kind words.  Honestly without fantastic photographers capturing our work all our efforts would be in vain so thank you!!  Although our website shows our best work we do not have a minimum.  I tell all our new prospective clients, we can work with any budget provided you have realistic expectations.


Speaking of being all over the internet, where can brides see your work?

Our work is featured on The Knot, Wedding Wire, Style Me Pretty and our beautiful boutique in the Amway Grand Plaza.

 Modern Day Floral, Grand Rapids wedding florist, Genevieve McKeiver photography


Where do you get the inspiration for your designs? What inspires you the most? 

Honestly the couples themselves inspire me the most.  I love hearing their stories, connecting with them and in turn creating a design that captures their very essence.   I’m so fortunate to work in an industry that is surrounded by many beautiful things.  Stunning linens and fabulously gorgeous blooms definitely help get my creativity flowing too.


What are some trends that you are seeing for 2013? What colors, fabrics, flowers are we going to be seeing this year? 

We are still seeing a lot of mixed metallics, feminine fabrics with a touch of sparkle and lush romantic floral.  Blush, champagne, nude, mint and ivory are still strong color combinations.


© Jen Kroll Photography

I have a massive obsession with floral design and thought about making my own bouquets for my wedding (thankfully I was smart and didn’t). If a bride does decide to do their own flowers what is some advice that you offer to them? Do you recommend doing your own flowers or leaving it to the pros? 

Of course, I would always recommend they hire a professional florist.  What people don’t realize is the amount of work that goes into designing wedding flowers.  It takes countless hours to prepare, clean and design all of which has to be done the week of the wedding.  My personal feeling is that the only thing the bride should be making time for is a mani-pedi’s date with her girlfriends or a couples massage with her fiancé!  However if this were not an option I would just encourage them to keep it simple; a few banded hydrangeas for bouquets, simple cylinders with floating candles paired with a few pockets of hydrangea.  Simple, clean and modest.

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